I blame the Tim Tams. Tim Tams, for those poor furriners who have never beheld the magic, are delicious and considered a good buy these days if you can get them for $1.99 (although there is a whole 'nother argument about the quantity of Tim Tams that you get for your $1.99).
Anyhow, they currently have a promotion going where you can win a year's supply of Tim Tams (or a holiday - who wants a holiday, I think it is a ruse...)
After I fished the empty packaging out of the rubbish (apparently there is a midnight snacker who pays no heed to the promotion on packaging he - oops, or she - is consuming) I went to enter the competition (because you will never win if you don't enter) and had a problem with the address.
www.timtamdilemma.com - do you see where I choked.
I remember DISTINCTLY learning that that final word was spelled "dilemna" and so, full of umbrage and ready to do a post about the education levels of modern marketing gurus, googled.
And guess what?
There is a whole raft of information out there for us poor misguided folk who have such misguided notions. (I am not the only one)
And then I truly encountered a dilemma. I couldn't find the unique promotional code.
I may have to buy another packet to see where they hide the code so I can enter - good enough reason for another pack, don't you think?